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February 2012 - Ask Will Online Stats From Google Analytics - WOO!


I can tell you something right now. This month for Ask Will Online has been amazing. With traffic still increasing and an Adsense payment sent to me, things could not have gone any better! As well as that, news from my other website, Review Cosmos, the traffic has picked up again out of nowhere to a record 800 views/day! WOO! (can you tell I'm excited for this?)


If you haven't seen January's stats, you might want to check them out too. I created the whole article then I lost it all! From this, I've only uploaded pictures of my stats which are still very valid to compare with for February's stats.

Let me also mention that Ask Will Online again achieved 1,000 views a day again this month. Even though it was only for a day and through Blogger's stats, I think it's enough to get a mention in my monthly review of Ask Will Online. Anyway, here we go!

Ask Will Online's Stats (From Google Analytics) February 1st - March 1st

Visits - 12,173
With this being an increase of about 1,000 visits, I'm very happy with how things have turned out. My aim for Ask Will Online is to always grow and ever since it started out this time last year, it has done so. Let's have a look where the traffic is going to:


Unfortunately, my average bounce rate has increased to 85.94% which is an increase of around 5%. This isn't good so to improve this I will try placing more links in my articles (which from above you can see I have done). However, as bounce rate hasn't really affected the growth of Ask Will Online yet, I'm not going to be too worried.

Pageviews 16,039 therefore averages pages per visit is 1.32
This is strange as although my visits has increased, my pageviews has decreased by about 3,000 (which is a lot!) I guess visits can be considered more important than pageviews as each visit is unique. Therefore, I hope this month is a blip in pageviews.

The thing I can't seem to understand is that Blogger recorded 4,000 pageviews more than that as you can see from the picture below. I still don't really know what to believe!



Traffic Sources


These stats have been more healthier than they ever have been on Ask Will Online. I always consider the search engine 'organic' traffic to be as high as possible as it is completely free and consistent. As well as that, advertisers love it. Search engine traffic brings new people to a site which is what advertisers want: they don't want their adverts appearing to the same audience. This month has been the first month ever that search engine traffic has exceeded beyond 90%. That is a staggering 11,000+ visits from search engines. This made me so happy. I'm glad search engine traffic is increasing and I hope it continues to increase in the future!

Search Engine Traffic


Again, like in the month of December, the only positive is that new visits have increased (this time by 0.34%). I am not going to be too concerned as the percentage changes in stats are not dramatic at all. My rule of thumb is that if it is below a 3-5% change decrease or increase, it doesn't matter too much and is hardly noticeable. 

Making Money Online
February has been a great month for advertising on Ask Will Online. Here's why:
  • My conversion rate has stayed consistent at around 0.50% which is great news consider I have had an increase of traffic in February. What more, my CPC (cost per click) has increased from £0.40 ($0.63) to £0.50 ($0.79) meaning higher earnings! I feel I that after numerous days of experimenting in January 2012 and 2011, I have discovered the Adsense advert sizes, location, colour and type that produce me the highest CTR.
  • I have started to get to the point on Ask Will Online where the money that could possibly be generated by Adsense on my BuySellAds spots are more than the cost of the ad zones fixed price. Therefore, I have no choice but to increase the fixed prices of these ad spots and hope advertisers still buy them. If not, I can put Adsense on them and gain roughly the same amount of earnings from them.
Let's hope Ask Will Online keeps up this good progression!

About Will Green

A student in England studying Automotive Engineering with Motorsport, Will created Ask Will Online back in 2010 to help students revise and bloggers make money. You can follow AskWillOnline via @AskWillOnline.

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