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How Overtweeting Can Hurt Marketing for Your Small Business


Successful business marketing should include some sort of social media campaign. You need to be able to get your message out to your customers as to what you are doing and what you are going to offer to the customer. However, there is a limit to how much you can do in terms of using any one social media service. When using Twitter, you want to Tweet as much as you can, but you don't want to overdo it either.

Why Too Many Tweets Hurts You

Your followers want to see timely updates from your company as often as possible, and having a steady stream of messages is a great way to keep your followers informed and interested in what you have to say. However, there is such a thing as over saturating your followers.

For example, say you have a new promotion coming up where your followers can save 10 percent on their car insurance if they switch to your company. This is a great idea and you could drum up some more business that way. People are always looking to change car insurance companies especially if they offer more affordable car insurance rates.

However, if you post that same message more than a couple of times a day, people are going to think that you are insecure, or spamming. If followers suspect you are spamming, or that you are being overly promotional, they might think that you just want their money.

Too Many Tweets Means Less Time For Talking

If all you do is Tweet all day, you are losing out on valuable time to talk to your followers. Talking at your followers all day will give them the impression that you don't care, or that they will simply show up because the product description was a cool one.

You want to put out a Tweet, then let that Tweet sink in and then get people talking about it. Answer questions, or respond to Tweets that people put up mentioning your product. If someone says that they will be at your event, you could respond with a "cool" or "can't wait to see you" just to show that you are keeping track of your followers and genuinely care about what they are saying.

Let Others Link For You

Too many Tweets about a subject mean that you don't understand how to use Twitter, or that you don't think you are getting the results you want out of it. A good Tweet about a great product will lead to others re-Tweeting you, or passing the link on to others in their following, or somewhere else online. You shouldn't have to do more than put a couple of links up and let your customers do the rest.

Your Trying To Run A Business

When you Tweet, you should be saying something that your followers want to hear. Your followers are most likely to be your customers, so talk to them like they are driving your business and your sales. Tell them what they want to hear, and be responsive to their needs.

If you were talking to a customer, would you greet them with a talk about your latest product and then just repeat that over and over again? Of course not, you would probably start with saying hi, making your customer feel at ease and then starting a conversation that would make them feel as if you really want to find them the best product that they can get.

This conversation would probably involve talking about personal interests, what they would like to see out of a product and why they are shopping with you as opposed to someone else. Your competition will gladly take your customers if you don't want them, or won't treat them right.

This means you need to figure out what makes that customer take interest in you and what you can do to keep them. Twitter should be used for this goal. Find out what your customers like and why they like to spend their money on you.

Twitter Is Boring Otherwise

Have some fun with your Twitter campaign. This is your chance to act like a person and a consumer as well. Engaging in some fun conversations can shake up your day and give you a fresh perspective on what you want to go with your marketing strategy, and how you can make your current campaign a successful one. The first step to getting better results from your efforts is to cater to the customer.

The next time you take to Twitter for a business opportunity, you should make sure that you are not Tweeting too much. Allow your customers and followers to talk to you and engage in a one on one conversation with you. It will allow your company to get better results because you will know what your customers want and they won't feel like your Twitter account is just a sales pitch.

About Will Green

A student in England studying Automotive Engineering with Motorsport, Will created Ask Will Online back in 2010 to help students revise and bloggers make money. You can follow AskWillOnline via @AskWillOnline.

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