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4 Ideas to Reach New Audiences for Your Blog


If you've bought into the whole blogging scene, we're going to go out on a limb and assume that you started out with stars in your eyes, imagining making a living just writing whatever you please. Chances are, you've been a little disappointed.

There's money to be made in blogging, for some, even a lot of money, but it's slow going at first. Building an audience takes time, and sometimes you may feel like you're finding new subscribers one at a time. The trick is to find big numbers, but that can be tricky.
Here are a few tips to reach out and gather some new readers:

Get Featured

Easier said than done, but if you can get your blog featured on another, more popular blog, you can win over a lot of subscribers by association. Let's say you run a blog on car insurance quotes.

Well, by writing a very well-written post and submitting it to one of the bigger blogs concerning auto insurance companies, you may just get that feature spot that you're after. You may also get featured in surprising places by simply creating great content and watching your readers run with it and submit it to other sites on their own.

Explore Multimedia

If you can come up with a great image, a great video or something of that nature to spread through the internet, you can lead a lot of people back to your blog. It can be difficult to know what will go viral, what will catch on, but if you check out other viral videos and images you like, you'll notice certain patterns popping up.

In general, viral content tends to be surprising in some way, it has a "Wow" factor, and it tends to be quick, immediate and easy to understand. "Forced memes" can be tricky to pull off, but they're possible. If you recognize the formulas, you can generally predict, with at least a marginal degree of accuracy, what will and won't catch on virally.

Don't Be Afraid of Controversy

The cartoonist Frank Miller recently posted a diatribe against the Occupy Wall Street movement. Within days, he had over a thousand comments on a blog that had previously been lucky to reach a hundred.

Wherever you stand on the issue, it's hard to argue against the use of controversy as a real attention getter. When you come out for or against something, don't be shy about it. If you say something incendiary, it may come across as controversial or offensive, even, but it will certainly get people talking.

If you're saying something controversial just because it's controversial, if you're actively trying to offend, there's a good chance that people will simply see right through it and they won't fall for it, but don't be afraid of stepping on toes.

The internet still allows freedom of speech, so say what you like.

Subscribe, Subscribe, Subscribe

One of the best ways to earn a lot of subscribers is to simply build a whole lot of goodwill among the blogging community. Whatever your subject, find a lot of blogs that cover similar or the same subject, and subscribe to them, comment on their posts and keep a friendly relationship going among the community.

By feeding on that communal vibe, you may be surprised to see your numbers double overnight. Just maintain a consistent back and forth with a variety of other bloggers and you're at least going to earn yourself a few subscribers, even if you have to collect them one at a time, and in any event, you may just find yourself rising through the ranks alongside your new blogging buddies.

Really, blogging isn't so difficult, and neither is making a living from your blog. It takes a little time to get the ball rolling, but once it starts, it's hard to stop. Like a snowball rolling downhill, your audience only gets bigger over time, not smaller.



Author: Angela C.

About Will Green

A student in England studying Automotive Engineering with Motorsport, Will created Ask Will Online back in 2010 to help students revise and bloggers make money. You can follow AskWillOnline via @AskWillOnline.

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