Anyone who uses advertising online as a method to make money will know that CTR is one of the most crucial numbers which can effect your earnings. CTR or Click Through Rate is the percentage of people that click on adverts and is worked out by number of clicks / page impressions. Obviously, the higher your CTR the better but many people find it extremely difficult to increase their CTR. Don't worry! Here is one of the easiest simplest ways to increase CTR.
To explain how this works, I will use www.askwillonline.com. Here are two pictures of my website and I will like you to note down the two major differences (spot the difference!):
- I've removed the Adsense adverts from appearing on landing pages (you now have to scroll down to see the adverts which will lower CTR).
- I've increase the number of links on my site.