Few businesses would ever only use one method of promotion. Instead, a business or firm with have a mixture of activities otherwise known as the Promotional Mix.
So, there is the definition of the promotional mix. Now, on all information to do with promotional in the marketing mix , check this link:
Here is Promotion, which is part of the marketing mix. Now don't get confused with the marketing mix and the promotional mix. The marketing mix consists of four categories:
- Product (or service)
Now, the Promotion side of the marketing mix can be described using the promotional mix.
In order to develop the best promotional campaign, it is important that market research, is carried out so that the business has the neccssary knowledge about the product and the market. The more information the business has about its customers and its competitors, the easier it will be to develop an effective promotional campaign.
- If the business knows who is likely to buy their product, it can determine its target audience and target that group with its promotional activites and campaigns.
- If the business knows what makes its product attractive to customers, it can use this knowledge to their advanatage and reinforce the promotional message they are trying to percieve.
- If the business understands why potiential customers are going for revial products, they can specifically design promotional material to address these issues.