Category: business studies a level

How to Choose a Company Logo?

The logo of a business is a prime element in a company’s branding and marketing efforts. Understanding the vitality of a distinctive corporate logo, you must make a wise selection when choosing between design logo firms. Your company logo will generate much of your business so you must …

Should Dyson Change their Marketing Strategies for Different Markets?

Dyson is a business most known for being innovative in the market of vacuum cleaners. This was achieved through many patented ideas such as Dyson’s cyclone technology which increase overall performance of suction. This, as well as many other factors, helped Dyson become the market leader in vacuum …

Pros And Cons Of Network Diagrams

In this article, we will be looking at the advantages and disadvantages of this form of analysis within operations management. Network diagrams are used to show how a large project or task can be broken down into a logical series of sub tasks. Knowing the benefits and problems …

Workforce Planning

This article will go over what a workforce plan is, components of a workforce (human resource) plan and internal influences and external influences of a workforce plan as well. Feel free to skip to the parts most relevant to you. A workforce (or HR) plan assesses the current and future …

Management vs Leadership in a Business

In a business, there are two main ways a business is run: by management or leadership. With leadership, there are four types being laissez-faire, democratic, paternalistic and authoritarian. This article will go over what management, leadership, laissez-faire, democratic, paternalistic and authoritarian are.Leadership is a relationship through which one person influences the …

Internal and External Influences of Human Resources Objectives

Internal Influences Coroporate Objectives As with all functional objectives, those set by the HR department must assist the organistation in achieving its overall objectives. The Attitudes and Beliefs of the Senior ManagersIf a senior manager consider the workforce  to be valuable asset, they may want a long-term relationship with …

Undestanding a Marketing Plan

The marketing plan includes the following: Marketing objectives. Marketing strategy. Marketing budget. Marketing activities. A marketing plan should: Set out what is going to be done when: date of launch; promotions to be done during launch; promotions to be done priorto launch. Who is responsible for each activity. The …

Understanding Ansoff’s Matrix

There are several different ways of analysing the various marketing strategies. The Ansoff matrix examines strategies in terms of the products offered and the markets a business competes . In the Ansoff matrix are four different strategies: marketing penetration, market development, product development and diversification.Here is what the Ansoff matrix …

Methods of Market Analysis

There are five main methods of market analysis being calculating centred moving averages, extrapolating a trend line, market mapping, forecasting and market research.Calculating Centred Moving AveragesThis will help to eliminate anomalous results and make the trend more obvious. Extrapolating a Trend LineThis assumes that the trend will always continue as it has previously done. …

Pros and Cons of Market Mapping

Market mapping is a method of market analysis that allows you to plot your position in the market next to that of your competitors. It is based on two variables of your choice on the x and y axis. Advantages  Clearly displayed. Shows whole market. y & x …