There is a misconception on the internet that for bloggers to make money online, they should install Google Adsense onto their website. This is true. However, the fact of the matter is that there are other programs that can run alongside Google Adsense to maximise your website’s traffic and turn it into revenue. One of these programs that is most teamed up by publishers is BuySellAds which can be seen to be the market leader in banner advertising. For those that do not use BuySellAds alongside Google Adsense, PPC or any other form of online advertising, here is why you and every other blogger should use BuySellAds on their website.
It’s Easily Manageable
The great thing about BuySellAds is that once you have set up your website’s online profile and installed the ad coding onto your website (which takes around 15 minutes), that is it! You can now sit back, relax, and let advertisers use BuySellAds’s marketplace to find your website and advertise on it. You don’t need to continually update your website on BuySellAds or try to continue to optimise it because that will have all be done when setting up your website’s profile.
It Makes You Money
The main reason you would want to use BuySellAds
is because it makes you money. For some bloggers, they might think that you only ever make money when an advertiser buys one of your advertising spaces. This is true. But, if you didn’t use BuySellAds at all, you wouldn’t be letting advertisers even attempt to buy potential ad space you would not have monetized anyway!
I’ll be honest that around 80% of my advertising units on BuySellAds are not sold at ever one time (on average). This does mean that I still generate another 20% of revenue from using the banner advertising program though. The biggest reason to using BuySellAds is that you can sell advertising space in areas where you wouldn’t have adverts. Take my website again where I put 125×125 BuySellAds units in the top right of the sidebar. I would never have put any Adsense adverts there because 1) I am already displaying a maximum of three units per web page and 2) I found that the Adsense adverts worked better in other locations. Therefore, I am generating extra profit for free!
It’s Simple To Use
Another great feature of BuySellAds is the easy-to-use interface they have. You can effortlessly scroll through all types of statistical data about your website, change your website’s profile and the advertising units you choose to sell. I cannot fault BuySellAds for their ease of use when it comes to browsing through the marketplace and publisher dashboard.