Last week, in my Business Studies lesson, we went over what synergy was and how it it used as a benefit to take over of merge with other businesses. The concept goes that the value of one thing may be more than if it was split e.g. 1+1=3. Basically, separately, they are worth less. I took this concept to blogging around 4 months ago where I merged one of my websites, Tweet away, to Ask Will Online. Here are some reasons I joined two of my websites together.
I’ll tell you the situation I in. I had made three websites: Ask Will Online, Ad Choices Tips and Tweet away. I was able to do one high quality article for each website a week which kept each one going. However, over time, I started to find I had less time. Therefore, I had to take the decision to merge all the websites into one or into the most dominant website being Ask Will Online. Why did I do this though?
Ad Choices Tips and Tweet away had around 3,000/month views. However, once it was merged onto Ask Will Online, the traffic from my merged articles increased to around 5,000/month views! That’s an increase of 2,000 views! This is because Ask Will Online has good search engine optimisation and presence on search engines. The articles beforehand were on PR0 websites. Now, they are on a PR2 website.
It also helps increase general traffic making it easier to gain advertisers. Beforehand, I was getting around 10,000 views/month on Ask Will Online. Then came the boost from Ad Choices Tips and Tweet away which pushed my monthly views to 15,000. The more traffic the better.
It’s a big decision to merge websites together. I honestly didn’t have the time. It wasn’t as if I couldn’t be bothered, it was impossible for me to run three websites when I still find it difficult running one. Even so, remember that with merging websites comes synergy. You may find, like me, that two websites together as one may be worth more to you than they are separately.