Undestanding a Marketing Plan

The marketing plan includes the following:

  • Marketing objectives.
  • Marketing strategy.
  • Marketing budget.
  • Marketing activities.

A marketing plan should:

  • Set out what is going to be done when: date of launch; promotions to be done during launch; promotions to be done priorto launch.
  • Who is responsible for each activity.
  • The resources needed.

Benefits of Marketing Plan

  • Co-ordination.
  • Track progress.
  • Consider all options.
  • Clear direction.

Drawbacks of a Marketing Plan

  • Changes in market conditions.
  • Takes time.
  • Miss opportunities.

6 Comments

  1. Jeremy February 12, 2012
  2. Gene Smith March 16, 2012
  3. Mischa March 26, 2012
  4. 3d marketing March 29, 2012
  5. Klyne B. April 2, 2012
  6. Maia Dobson May 31, 2012

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