I admit, my website’s stats are not the most consistent being only a 9 month old blog. However, I have noticed the effect Christmas has had on my website’s traffic. I would never have thought Xmas would have such an effect on traffic and the internet but it does…and not for the good as well. My traffic has dramatically decreased, to a point of around 40% of my previous traffic. That’s huge! Has it affected you? Why has Christmas caused this?
- People are not online – It is clear that towards Christmas, more people are spending time with their families and friends and are not having the time to go online.
- Your blog’s content is irrelevant – A blog like mine about blogging/Twitter tips and revision material for students is irrelevant at Christmas. No-one is revising around Christmas time!
The only positive thing I could suggest is that with technology increasing, more people are getting gifts that can go online such as laptops, tablets and mobiles. Therefore, after Christmas, with the boom in people wanting to try out their internet compatible gifts, it may prove to counter-act the drop in traffic from the other people that are not online.
Thank you for sharing your experience.
I have some finance related sites. All have lost their 70% traffic. Yes, this is due to Christmas. It happens every year. Traffic will start to restore after 5 January 2013.