Technology has come a long way and so has (SEO) Search Engine Optimization. This style of marketing is preserved for businesses that want to rank high in search engine page results. When new or existing companies want to be found in the top 10 search results they use SEO content to help them achieve these results. Nevertheless, along with SEO marketing comes other forms of marketing such as Facebook, Linkedin, Myspace, and the infamous Twitter. These are just a few of the many areas of online advertising available. Twitter has really taken off since its introduction amongst the other social networking groups.
Twitter has been widely adopted among businesses and individuals as being a formal way of keeping up with fans and customers. Businesses use twitter as a tracking device; somewhat similar to that of a GPS. It works as a locator of content and it helps online businesses keep up with what is happening not only with their company, but with competitor sites as well. The majority of online businesses are creating a online twitter account or profile, as they are actually realizing just how important social networking is to the growth and success of their business. WhenFacebook was first introduced, it was looked upon as being anther online social networking media. Apparently, businesses had no way of knowing that this social media could generate traffic leads to their doorsteps.
Now twitter is in the same position. When information is shared on twitter it is then indexed into the search engine making businesses easier to be found. This is just another form of internet marketing strategy that is very ingenious to say the least. Twitter helps companies build an entirely different audience. While most people spend the majority of their time on Myspace, Linkedin, and Facebook, it only stands to reason that Twitter should be part of this ever growing social revolution of social marketing. Social marketing has become as popular as email marketing, online advertising, and text messaging.
How Twitter actually helps companies is by helping them to present an online presence. Companies launch new products, and make announcements to millions of fans and potential buyers by using their Twitter account to connect to the social media. A twitter and Search Engine Optimization result seems to go together perfectly. At the bottom or at the top of nearly every website being advertised there are several social networking media being displayed. Among these websites are the symbols and picture of a cute little blue jay bird by the name of “Twitter”.