If you’re thinking of creating an online business, advertising your business online or spreading your wings in to the field of ecommerce then here follows 5 top tips to ensuring you make it as lucrative as possible.
The very first thing you should do is create a website which is professionally designed to convert into sales or leads. Find a fair price to have this done professionally (consider an outsourcing website). There is a huge difference in web designer fees so shop around. If your web site doesn’t appear professional then it’s very unlikely that a customer is going to want to deal with you let alone leave any card details.
Secondly, ensure that it can be navigated without too much brain power. It must be easy to locate items, load quickly and the checkout/enquiry process must be as easy as 1, 2, and 3. If people come up against too many hurdles; they’ll just click off your site and navigate to one which they’ve used before but with ease.
Advertise links to your site through suitable high traffic sites and social media such as Facebook, Twitter and LinkedIn and measure the quality of incoming traffic. You can encourage clicks to your site by publicising special offers or a ‘deal of the day’. Just as supermarkets do, some websites offer loss-leaders as their special in order to get traffic to their site and of course, build a mailing list, and enhance sales.
Join sites which specialise in offering bargains and value for money. Groupon is a brilliant way to advertise a business, but remember you must offer quality and it isn’t cheap. You can however let the smaller freebie and coupon sites know about various value for money offers which you may be selling. This is another way of link building and if you find a good Search Engine Optimiser then they should do this as part of their service to improve your placing on search engines such as Google.
Offer a special freebie of your own which requires you to take customer details and build up a client base. In particular, try and send weekly or monthly email news letters to clients to ensure they know of your latest products and details. In the least, you will retain your returning customers and build some new ones too
Finally, remember that traffic to your website has to convert so test and measure everything! Use testing tools (e.g. Visual Website Optimizer) and website analytics (e.g. Google Analytics which is free) to identify weak point on your site, and split-test different versions of key ‘money pages’. Make sure the website is usable (Kiss Insights is a good tool) and accessible to all.
My name is Muzammil Bashir. I’m working with the Senior Editor of Net Effekt –specialising in white label email marketing.