For many business owners, Twitter and social media in general is a bit of a mystery. You probably have this thought in the back of your mind that you should be doing social media, but you’re not really sure where to start right? Well here’s where:
First step: Pick a platform and stick to it. For this post I am going to assume you have chosen Twitter. To make the best of your social media efforts, don’t try to learn Facebook, Google+ or whatever else, just stick to Twitter for now.
The first thing to do is sign up for Twitter, start off with a dummy account and just learn how to use it, follow people, read tweets, get your head around how it works etc. You can do this without my help – you need to get to grips with how it all works before you start leveraging it.
What it’s for:
There are many ways you can use social media, and if you really crack it, it is possible to get a lot of traffic. But this isn’t an easy thing to do. So first off, you are just going to use Twitter as a way to build relationships with your existing customers.
To start with, get your proper Twitter account set up, make sure your bio is right and set a fitting background. You need to make your account look cared for. Then actually write a few tweets, even if no one is listening.
Next, add your Twitter account to your site, encourage customers to sign up and follow you. You can now start using Twitter to communicate with your customers. Send out tweets regularly, but not so much as to be annoying.
Making it pay:
To make Twitter work for you, you need to make it worthwhile for your followers. Tweet helpful snippets, bits of news, special offers and discount codes. If you are consistently helpful and interesting two things will happen:
- Your followers will come back to your site and hopefully buy stuff
- They will also re-tweet you and spread the word to their followers
Growing your following:
Once you have established a following, you can start to think about building more followers. The more work you put into Twitter, the more followers you will get and the more genuine you will appear to your customers.
Don’t buy followers, and don’t just follow thousands of people for the sakes of getting followers. Instead, try blogging regularly, writing great tweets and networking in other ways to pull in more followers.
This sort of behaviour will bring you the sorts of followers who will have a genuine interest in you and actually read your tweets. Keep up the good work and eventually Twitter will start to pay. It is hard work, and it may take a while – there is no cutting corners, you have to do it right.
My name is Muzammil Bashir. I’m working with the Senior Editor of Net Effekt –specialising in white label email marketing.