This is a guest post by Jennifer Bell
We’re living in a post-panda world where getting listed by search engines is becoming harder. After the recent algorithm changes to take place in Google search engines, many websites have seen significant drops in traffic. These changes have resulted in significant losses and in many cases even require websites to update their entire content to achieve higher ratings. Ultimately, the key to getting ranked high by search engines is remembering that quality trumps quantity.
A common misconception when writing online is that stuffing the content with keywords or updating multiple times per day with average content will achieve website success. To the contrary, quantity updating is not equivalent to quality content and keyword stuffing could land you in hot water with a Google penalty.
So how exactly do you create quality content that is still discoverable by search engines?
1. Avoid ‘Cookie Cutter’ Content
As a general rule, it isn’t considered original content unless it takes a new approach that has not yet been tackled. With that said, avoid publishing content that can be found on other websites. If you’re going to cover a topic that has already been covered elsewhere, find ways of injecting new insights and information. Regardless of how many times it is re-written, spinning a previously written article is not original, nor quality content.
2. Avoid Broken Links
It is always wise to scan your website frequently for broken links. A broken link is, essentially, a link that leads to an error page. Believe it or not, a single broken link can have a negative impact on the way search engines rank your site. Taking the time to monitor them regularly can help to ensure all links are working as they should be.
3. If it Doesn’t Sound Natural, Don’t Use it
Using keywords and keyword phrases in ways that do not read naturally is almost always a recipe for disaster. These methods may fool search engines, but it isn’t going to fool your readers. The key to using keywords is using them inconspicuously. The better your content reads, the higher its chances of being shared by readers. With that said, focus less on the keywords and more on delivering content that your readers will find worthy of sharing.
Search engine optimization has always held a bit of mystery to it, but that mystery has only grown deeper since Google issued the Panda Update that impacted millions of websites. Whether you’re trying to climb back up the ladder or avoid losing your rankings, using these tips can help to pull your website out of search engine obscurity and into the spotlight.