Is Twitter the new Facebook or even the new WordPress Whether or not it will ever take the place of any other social networking medium, it has certainly found a tidy niche in the social networking hierarchy. Twitter has become a handy tool for meeting new people, staying in touch with old friends, and having your say, all in 140 characters or less.
But more than just a way to communicate with friends and acquaintances, Twitter has now become the latest novel way to market your product or yourself. With everyone pushing their agenda on Twitter from Lady Gaga to Lance Armstrong, as well as practically every politician who loves the limelight, Twitter has become the latest and greatest online marketing candy for the masses. This is both a good and a bad thing. It’s a good thing because everyone needs to market their agendas and it’s great to have one more tool that is both easy to use and effective. It’s a bad thing because enough impersonal propaganda can turn any medium into one more thing to be ignored, much like spam in your inbox. Here are a few great ways to become a Twitter smash hitter.
Twitter is all about humans communicating with other humans so try to keep things as personal as you can. Put a face on your Twitter, make sure it’s your own face, and people will love you. Limit links and special offers and max out your Twitter account with your own clever thoughts, observations, and opinions. Personal content is essential to building up your followers. Try to connect with your potential readers and encourage conversations and relationships. Trust brings traffic so be yourself the majority of the time, and when you have to push something, most people will be happy to play along.
Choose a name that is catchy and easy to remember but that is also easy to associate with who you are. If you are already known for something, you may want to think about using some variation of that for your Twitter name. When you use a handle that people are familiar with, it gives them a basic idea of where you’re coming from to start with, and you will have risen above the level of just one more face in the crowd. You will also be able to show them your other sides as they get to know you better.
If you want people to follow you, don’t be afraid to follow them as well. Twitter is a two-way street and the more you comment on other peoples’ tweets, the likelier they will be to comment on yours.
Because tweeting is so easy and simple, you can tweet from anywhere at any time. Take advantage of this and keep up a regular stream of tweets no matter where you are. Everything is fresher when tweeted in the moment.
Feel free to loosely imitate the styles of your favourite tweeters, but make sure to track your results. There is no shame in learning from the greats, and finding out what has worked for others and then applying it to your own Twitter account can be a great way to get on top. Remember though, if something is not working for you, people are not clicking on your links or reading your tweets, you may want to tweak your strategy.
Nicole Rodgers has been in the tech industry for 3 years; she currently advises people on best practices for building websites and how click tracking can help optimisation of websites.