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Online Marketing Tips for an E-Commerce Business


Every successful e-commerce venture starts with a great website. All of your other marketing efforts may be for naught if you have a poorly designed website. You should think of website design in the same way you would a bricks and mortar store. It should encourage browsing and be simple to navigate with a warm, welcoming vibe. Potential customers get frustrated with overly complex sites that require registrations, passwords or have a lot of fancy visual effects. Although your website should be attractive and professional looking, your focus should be on functionality and ease of use.


An important element of your online marketing is search engine optimization. The top search engines today, like Google, Yahoo and MSN, are continually searching the net for top quality websites like white label emails. What they are looking for is quality content that is relevant and updated frequently. The quality of your website is a major factor in determining your search engine ranking. Take the time to learn all you can about search optimization: what people are looking for, how they find websites and things you can do to optimize yours.

Fill your e-commerce website with information that is useful and relevant to your target market. For instance if you are selling oriental carpets, provide visitors with well written articles on how to clean carpets, extend the life of a carpet, judge the quality of a carpet, interior design tips or anything else someone who is thinking about buying a carpet might be interested in. If you keep adding new information regularly, people will return to your site and you will be positioning yourself as an expert in your product niche. Make sure the information on your site can be printed or downloaded, a free perk for potential customers. These factors are what will turn browsers into customers. Consumers like to buy from people they perceive as knowledgeable and generous, and for many, that is even a more important consideration than price.

One of the most effective marketing strategies for online businesses is E-mail marketing. It's an opportunity to build relationships with potential and current clients by keeping in touch with them regularly. You can solicit e-mail addresses by offering a free newsletter or report on your website. Much like the content of your website, your e-mails should contain something of value to your target market, not just a sales pitch. Send a newsletter that people will be interested in receiving, rather than regarding it as spam.

In the heavily saturated internet marketing world, you need to find ways to make your business as visible as possible. There are a wide variety of ways to advertise your products and services online and it is wise to utilize a variety of approaches. Some of the most popular options for promoting your business include: affiliate marketing, banner advertising, pay per click marketing, press releases, article marketing, establishing a presence on social networking sites like Facebook or Twitter, or through videos on sites like YouTube.

And never forget that one of the keys to long term business success is outstanding customer service. If you go the extra mile to ensure that your customers are satisfied and know that you appreciate their custom, they'll keep coming back.
 My name is Nisha Sharma, I represent a site called NetEffekt.com.

About Will Green

A student in England studying Automotive Engineering with Motorsport, Will created Ask Will Online back in 2010 to help students revise and bloggers make money. You can follow AskWillOnline via @AskWillOnline.

22 comments so far:

  1. Several studies have shown that properly-marketed websites do indeed work for businesses. A lot of actual sales have been realized via online marketing.

    seo reseller

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  2. The most important ingredient for the success of e-commerce stores is traffic. There is a consistent percentage of visitor to buyer conversion (1-2%). The more site visitors you get, the more sales you achieve. Doing SEO and social media efforts can make a big difference.

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    SEO Philippines

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  3. On-line marketing can definitely boost your presence in the market so that you'll have a high traffic rate. Thanks.

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  4. A dentist I know is working on his dental marketing services because he wants to promote his services online. This post would be so helpful to him!

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  5. Web design is also a factor to consider. If you want to succeed in making a name online, you should hire a Los Angeles web design company.

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  6. Social media marketing aims to get as many potential customers as possible from a business' point of view. With more and more people using the internet nowadays, it is such a convenience that anyone can share their thoughts in just a click of a mouse or talk to people anywhere in the world by just clicking a button.

    local seo

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  7. It is hard to compete nowadays with the giant e-commerce companies because of their reach and popularity. If you are still staring out, it is better to target small niches that are still not offered by these big websites.

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  8. If your dentist is selling dental drills, floss, or toothpaste, then this would be something that can fit his online strategy. I know a dentist in la that created his own e-commerce site that sells electric toothbrushes and teeth whitening products.

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  9. Debra, the thing with e-commerce websites that deal with healthcare products is that they basically have the same design. If your dentist in LA has a dental web design different from all the others out there, then they already have an edge.

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  10. If you are just starting out on your e-commerce business, it will be a good idea to reach out small niches first to build up your customer base. Competing directly with big and established sites will only be a waste of time and resources for you.

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  11. This has in some way leveled the playing field for both giants and small scale players as website designing can now be done with the help of certain websites that even newbies find very useful.

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  12. It is very important to consider what your audience think. Remember that the customer is always right and you have to give what they want. As a seo reseller, you have to make a catchy statement for your customers to trust you and stay with you.

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  13. I'll be sure to keep this in mind especially now that online marketing is at an all time high. Thank you for sharing this article.

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  14. Online businesses today should make use of social media channels to market their products. This is because most people spend their time on social media sites and it is easier to get their attention while they are there.

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  15. I have a friend who's trying to run a e commerce website but his website needs a lot of development, I think your tips would totally help. Thanks!

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  16. These are great tips on building an e-commerce business. In the previous years there were lots of happenings in the online marketing. Google has lots of updates like Google panda and Google penguin and other minor updates. Does e-commerce websites also affective from those updates?

    marketing consultant online

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  17. If done correctly, E-Commerce could be a powerful source of business. This post has provided various guide for beginners to know what to expect and give them a head start in starting this type of business.

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  18. These are all wonderful tips mate! For somebody who's been running dental marketing services and solutions, I can say that what you got here were all brilliantly thought of and laid out. Keep on sharing mate! Cheers.

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  19. I think design is of utmost important but one should also have to consider SEO friendly guideline at time of designing of website so that your website is able to get some ranking on search engine.

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  20. You can know all about the online marketing tips fro seo. Useful post

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