Google Adsense adverts displayed on my pages. It was on my iPad I saw a new layout for Adsense adverts for the 336x280 ad. All image adverts looked exactly the same. Yet, the text adverts on the advert above my posts looked different. It looked better.
- Higher CTR - This advert style is extremely new. Therefore, not many people will associate these adverts as being 'adverts'. For this reason, more people will click on them thinking they are normal links (the only thing given it away is the 'AdChoices' in the bottom right of each ad box).
- Cleaner Look - It is clear that out of the two above adverts, the new design to the right has a cleaner and more fresh look. For this reason, it can prevent people from clicking away from the publisher's website: a high bounce rate can be caused by advertising.
- Faster Loading - As technology increases, so will the loading time too. The time taken for the previous old advert will be a lot more than the new updated advert on the right. This will make your page load quicker stopping people getting frustrated over your website's loading time.