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Can Click Fraud be Stopped?


For anyone that uses a pay per click program such as Google Adsense must know what click fraud is before they start showing contextual adverts on their websites. Failing to know what click fraud is could lead your PPC account into getting banned for life which for so many Google Adsense Publishers is a reality. Click Fraud is the PPC programs worst nightmare, especially how research shows 20% of all clicks are fraud.


So What Exactly is Click Fraud?
PPC programs work by displaying adverts on a site. Every time the advert gets clicked, the advertiser pays the PPC program which the PPC programs gives around 60% of the money to the publisher who let the advert be displayed on their site. Click fraud is when adverts are illegitimately clicked to increase revenue from adverts.

Who is Causing Click Fraud?
In theory, anyone who has access to the internet can click fraud unfortunately. However, you will find the owners of the website and their friends clicking on their own adverts to help themselves make money faster. This is why security has cracked down on programs such as Adsense. They track the IP address from where the clicks came from and the timing of the clicks to determine if the click was legit or not.

How Can it Be Stopped?
Click fraud can not be stopped. It's like stopping people from completely doing drugs. However, it can be decreased by you not doing it. The best way to stop click fraud is to not do it. It really is that simple.

About Will Green

A student in England studying Automotive Engineering with Motorsport, Will created Ask Will Online back in 2010 to help students revise and bloggers make money. You can follow AskWillOnline via @AskWillOnline.

2 comments so far:

  1. how can i stop that? if anyone doing that to ban my adsense account, what can i do?

    ReplyDelete
  2. There two options you can do:

    The first isn't within your control. Google or other pay per click programs can detect invalid clicks that are not your fault (as they can see the invalid clicks are from a different IP address). Therefore, they will just get rid of them clicks and you will still have your account.

    You can also warn Google before they ban you if you think you are getting invalid clicks. If your earnings have been $5 daily and one day you get earnings of $50, you can contact Google and say "I think I have had invalid clicks, do you want to check it out?'

    However, apart from the above, there's not much you can do. The only thing that might stop click fraud is boredom. The boredom and effort to actually click the adverts: what person is bothered to enough to do that?

    Hope this helps.

    ReplyDelete