The Marketing Mix in Business and Business Studies A Level is very important both in the success and strategy of a Business and in the A level subject. This post has all you need to know about the Marketing Mix. This post covers PROMOTION.
The Marketing mix can be best described through one quote:
The Marketing Mix contains for main categories that all begin with the letter 'P':
- Product (or service)
Promotion is Businesses communicating with customers
Now, Promotion is a general term that covers all the marketing activity that focuses on letting customers know about a product and persuading them to buy that product. Now with any one element of the mix you must ask yourself questions to help identify it's importance.
Promotion can be categorised into to separate groups:
- Promotion that stimulates short-term sales.
- Promotion that build sales for the long-term.
The Types of Long-Term Sales
The Types of Short-Term Sales
- Potential customers are approached directly.
- Door to door salesmen, nowadays though the main mechanism for direct selling is tele-sales (on phone).