Investment in mobile marketing is increasing rapidly and with good reason. Smart Insights reports that usage of mobile devices has now overtaken the use of desktop computers, making mobile marketing more important for brands than ever before. If you're not already doing so, now is the time to incorporate mobile into your brand's marketing strategy.
Smart Insights reports that:
● The number of mobile users is approaching 2 billion. The number of mobile users surpassed the number of desktop users during 2015, and it continues to trend upward.
● The conversion rate for consumers using tablets is 2.86 percent.
● 90 percent of shoppers who own a smartphone use the device to compare prices and conduct other pre-purchase activities. Thus, mobile can aid in conversion even if the actual purchase takes place via another channel.
● 84 percent of shoppers with smartphones use their mobile devices as a tool while shopping in a brick-and-mortar store.
● By 2016, mobile ad spending is expected to exceed ad spending for desktop.
● By 2019, researchers estimate that mobile ad spending will exceed $195 billion.
Benefits of Mobile Marketing
Mobile marketing offers many benefits to brands hoping to forge deeper connections with consumers. Some of these benefits include:
1. Constant contact.
Consumers use their desktop computers at home and at work. Mobile devices, on the other hand, tend to be used throughout the day. Because they are portable, most consumers have them on hand at all times. Thus, when you send a message to a consumer via mobile, he or she can access it immediately.
2. Plenty of options.
Mobile marketing strategies can incorporate multiple communication channels and strategies, including social media, SMS marketing, SEO and more. With so many options, reaching your target audience is easy.
3. Integration capabilities.
Mobile marketing strategies can be integrated with the other components of your overall marketing plan to engage consumers more effectively. For example, if you are running a campaign on television or the radio, you can support the same campaign via mobile.
4. An affordable investment.
In many cases, preparing content for mobile will cost less than preparing content for desktop devices. The screen size is much smaller, allowing you to keep your content concise and to the point.
5. Easy to track.
The results of mobile marketing campaigns can be tracked easily. This allows you to evaluate the effectiveness of every campaign you launch and gain valuable insights so that you can improve your ROI in the future.
How You Can Get Started
If you are ready to start investing more of your capital in mobile marketing, hit the ground running with these tips.
1. Decide what strategies you will utilize.
Before you start developing content, take some time to think about the strategies you will use to reach consumers via mobile. Will you focus most of your efforts on applications and your mobile website? Will you incorporate SMS marketing? How will you integrate mobile into your existing marketing efforts?
2. Develop a written plan.
Develop a clear, written mobile marketing plan that details your strategy and defines specific goals for your brand. Use this plan to guide all of your efforts as you move forward.
3. Start slow.
Resist the urge to launch multiple mobile marketing campaigns at once. If you are a beginner, start by getting your website prepared for mobile. Next, launch a small mobile campaign, evaluate the results carefully and increase your brand's involvement in mobile over time.
4. Boost efficiency with the right software.
One of the best ways to increase the efficiency of your campaigns is to utilize high quality software designed specifically for mobile marketing. These programs will allow you to automate various aspects of your campaigns so that you can reach more consumers with less effort and expense.
5. Seek guidance from experts.
If you aren't sure how to get started with mobile marketing, or if you run into difficulties, consult a mobile marketing expert for guidance. Alternatively, if you plan to purchase marketing software, look for programs that provide a strong customer support system.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia's 5-Minute Demo on how to execute an effective mobile marketing strategy.
Google AdSense is among the best-paying ad networks
that enable exceptionally contextual advertising to be served by
publishers on weblogs and their sites. Advertisements being
incredibly targeted leads to altitudinous CTR and better income. As a
result, the AdSense network has been joined by an exceptionally large
number of publishers.
Across the way, few disadvantages come with all these
edges. AdSense does not have any official support to aid their
publishers plus there are rigorous disables and about policies account
for absolutely any minor infraction. Publishers are liable for most
of the action on their website. All kinds of "invalid action"
makes the Bot enable the red flag and account is disabled. There are
quite small odds you could get it back after the account gets
disabled. In such circumstances, it becomes unavoidable to know the
variables that contribute to a handicapped account and what are the best ways to
So here are the top 7 strategies to
take care of your AdSense account.
1.Do not click your ads
Google has a complex mechanism that monitors the
clicks. In case you get clicks from some particular source in a few
typical routine, your account would get disabled. One should never
click his ads on his own.
2.Use AdBlocker to prevent clicking your
personal ads by error
I've observed many individuals reporting at AdSense
Help newsgroup that they clicked their Advertisements by error.
Google understands that we're individuals, and error can occur.
However they've less margin for clicks due to "errors". Use
AdBlocker on your PC to prevent yourself from
3.Shield your account from relatives, friends
as well as your wife
Relationships are the essence of life. All of us have
so many well-wishers who would like an attempt to help us in most
possible manner and to see us successful. They attempt to "help"
us to bring in more by clicking on our advertisements. However, they
do not understand that Google will track this and shut the account.
More accounts get disabled due to "well-wishers" rather
than click bombs or click frauds.
4.Prevent use of social networks to get
Social Networks can allow you to get popularity and
crazy traffic and boost your website well. But this traffic is not
organic in nature. Your account is in trouble when you get excessive
traffic from social networks in proportion. Avoid social networks. If
possible, remove each of the sharing buttons out of your website.
Traffic in the major search engines is not healthy, and one should
make an effort to get traffic
5.Content needs not to be dangerous
This policy is a subject of confusion. Many people
interpret this policy as the disallowing of content that is
pornographic. But I'd press hard on the words "family safe".
Essentially it means that any content that a man cannot see with
parents and five-year-old son isn't fit for AdSense.
6.Prevent excessive utilization of
Google consistently give emphasis on user experience
that is excellent. Inferior use encounter is provided by a site
plastered with Advertising. One must not place advertisements inside
the information. Not more than 30% of space needs to have
7.Avoid using third party widgets and
templates for website
I am aware that each of the bloggers would not have a
technical understanding of website design. They necessarily must use
third party tools to begin. But use such tools from trusted sources.
You never understand what's the coding done behind that template that
is appealing. This issue may get your website and AdSense accounts in
an actual problem.
and The Curse of Invalid Trafficand How It can be monitored
In the event you are experiencing an AdSense account,
you may have seen the finalized gains revealing messages in the
description saying "Invalid Traffic - AdSense for Content".
When the amount being debited is found in huge amounts, this may give
you a headache.
What's this traffic debiting?
Google deducts the amount that has been accounted for
clicks or the invalid traffic on the ads put in your website. Though
it's going to be calculated from the conclusion of the month it'll
not occur in real time.
Advertisers wouldn't be billed for clicks that have
been counted on their advertisements due to the invalid traffic.
What if someone is click bombing?
It has been said by Google that just a tiny fraction
is contributed by the click bombing to the action that was invalid.
Google algorithms are sensible enough to feel click bombing sort of
tasks. Nevertheless, it's definitely easier to file a complaint about
it when it's discovered.
There's an increasing concern over Google Fraud since
company owners started using pay-per click marketing. Many questions
have appeared, including, "How do I understand these clicks are
from genuine prospective customers," and "How is it
possible to tell if my opponents are clicking on my advertising?"
It's very easy, actually.
First of all, login to your own Google AdWords
account and snap on the light green tab on top that says Analytics.
It's going to turn dark green, and that means you know that you're to
the menu that is right. On the bottom left hand side of the webpage,
click the hyperlink that says Ad Website Profile.
Then be sure a Profile for a Brand New Domain Name is
assessed in the circle, then key in your URL, also known as web site
address or your domain name. Go ahead and enter your website 's
You'll then view a script in a text box. Go ahead and
copy that code, then install the Google Analytics code on each and
every web page you've got.
Once it's installed on every page of your web site
(yes, that is essential), you'll then have the ability to assess all
the data of your visitors and find out what key words they type into
the various search engines that led them to click on your own
website. How simple is that?! It is possible to login regular, or
possess the reports emailed to you personally.
What type of advice does Analytics
- With Google Analytics, it is possible to view quite
precious data, such as state and the user's city, as well as places
in various states.
- Find out how much organic traffic you're receiving,
and which Internet Service Providers these prospective customer are
- Find out the portion of true visitors versus the
percent of brand new & unique visitors daily.
- How long did they remain in your website?
- What pages did they see?
- Did they buy your products or opt-in to your free
report or newsletter?
- Add the conversion tracking code to your own
shopping cart pages. It is really quite easy, and hiring a programmer
to do so is cost-effective.
I am hoping this post can help you to guard your
account. Wish all of the readers a successful online enterprise.
Hopefully, when you created your blog you were thinking about your safety. After all, any time you create a user name and a password, you're taking a moment to decide how tight your cybersecurity is going to be. If you take security seriously, you chose a trustworthy site to form the basis of your blog, picked a unique username, and created a secure password, but maybe you made the mistake of stopping there.
When you create a blog, you may be more focused on your editorial calendar or branding your site, but neglecting security can be a fatal flaw. If you haven't been keeping up, take some time now to fill in the cracks in your security with the advice below. Your blogging career could be at stake.
As any blogger knows, your readers are your livelihood. If people are going to continue to read your blog, you need to keep their trust, and that means making sure that your blog doesn't infect them with malware or cause them to be redirected to malicious sites.
Not only can poor blog security directly affect your readers, but it can tarnish your reputation with Google. Hackers may hide links to their own sites to increase their PageRank or engage in other “black hat” tactics that will make Google punish your site.
Here are some easy steps you can take to protect your readers.
Change your username and choose a secure password
As soon as you created your blog, you should have created a new user profile for yourself and changed the username from “admin” to something unique. If you didn't, hop to it!
Most people already know how to create a secure password, but we're going to review because it's so important. A password should contain both uppercase and lowercase letters, numbers and symbols. Don't include any dictionary words or proper names. If you're worried you may not be able to remember a complex password, there are apps that can help you with that, such as LastPass. LastPass keeps a vault of your passwords saved so that you can securely sign into websites with a single click. It will also help you generate passwords that match these criteria.
You may also want to consider installing a plugin that will cut off multiple login attempts, which are a signal that a bot is trying to crack your site's password.
Install a VPN
A Virtual Private Network (VPN) is a service that everyone should subscribe to as a general security measure. A VPN forms a secure tunnel from the source of information to its destination and prevents anyone from intercepting it. It also encrypts the data, adding another level of protection.
VPNs were originally created for remote workers to access their business' networks from anywhere, but they have been put to lots of uses since their invention. VPNs can help you dodge geo-blocking so you can watch Netflix from anywhere, keep you safe and anonymous when you're torrenting, or just make sure that no one is spying on the information that goes to and from your devices.
A reliable VPN is especially important if you blog on-the-go and want to connect to public WiFi. To put it simply, unsecured WiFi is never above suspicion. If you don't need a password to sign in to a network, don't use it without a VPN.
A trustworthy VPN service will usually charge a small fee. It may be tempting to just sign up with a free one instead, but those aren't nearly as reliable, and often end up slowing down your connection or bombarding you with ads.
Use security-scanning software
There are lots of plugins for WordPress that will help you keep a continuous eye on your blog's security. Two of the most popular are Wordfence Security and iThemes Security, which can both be found in the WordPress plugins directory. They're free, but offer premium features for a small fee.
Wordfence scans your blog's source code to detect any existing infections and then helps keep it secure against new ones.
iThemes Security, which used to be called Better WP Security, will obscure parts of your website, and also fixes known vulnerabilities for you.
Update, update, update
Often, an app's updates will be security fixes, meaning that if you don't update you're leaving yourself exposed to all kinds of threats that have already been taken care of.
While you're at it, delete anything in your directory that you aren't using. Stagnant themes and plugins can harbor the same hidden risks that any out-of-date software poses.
Double-check any plugins you install on your blog
Usually, the WordPress.org plugins directory is trustworthy and safe. However, it can't hurt to check the plugin's rating and number of downloads, as well as the reviews. Let other WordPress users look out for you and help you avoid any troublesome plugins.
Back up your blog
This isn't exactly a security tip, but it will help you get back on track if the worst happens and you do get hacked. After all, no security system is perfect, so it pays to have a back up so that you can restore your site as quickly as possible after a security breach.
What are you doing to protect your site? Let us know in the comments below!
About the Author: Cassie Philips is a technology blogger and internet security expert who aims to help people stay as safe as possible online. She often writes about technology news, cybersecurity programs and tips, as well as data privacy. In conclusion: I'd like to thank Ask Will Online and its creator Will Green for giving me the opportunity to reach out to their readers to talk about cybersafety. After you're done taking the steps outlined above, check out think piece article courtesy AWO Why Do People Blog So Much? for an interesting read!
Another good method for promoting your website and attract more traffic, is to write articles and submit them to article directories. You can edit your blog posts into articles and submit them to blog and ezine directories. By submitting your blog and RSS Feed this too is a good mеthоd fоr рrоmоtіng уоur wеbsіtе аnd аttrасting mоrе trаffіс.
"Vanessa is fully conversant with the value of quality blog/website content specialising both as a Writer and Professional Web Copy for many years "
Beatrice Carbone is a the wife of Eddie Carbone and lives in New York city. She is married to Eddie, the blood aunt to Catherine and cousin...
About Will Green
At first, I was using Ask Will Online to help myself revise for school exams. I then started to find areas in blogging that were tricky to overcome so I started making articles on generally blogging help. Now, Ask Will Online has differentiated into many sub categories so that even more people can now take use of my website.