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Blogging Tips : 4 Things High Quality Website Can Bring You




Regardless of your industry, profession or background, in order to start a successful career in 2017, you need a strong online presence. While some people tend to create content with just making several social media profiles, starting a blog tends to be much more effective. You see, whenever someone hears about you, the most probable first thing they are about to do is – look you up on Google. Needless to say, if they can’t find you it is as if you don’t even exist.


Sadly, this might not even be the worst outcome of their search. If they do manage to find your website but it is not on the first page of Google search results, badly designed or filled with spam-like design tricks and low-quality content, they will instantly abandon any idea of working (even interacting) with you. On the other hand, having a high-quality website has a lot of ways of giving you a great ROI. Here are some of them.


• Appearing More Professional


The first thing you need to keep in mind is that well designed, highly responsive website, that is filled with quality content tends to get you a much better SEO rank. You see, the first result on a Google search gets about one-third of all visitors, while each next one gets exponentially less attention. By the time you reach page 2 the amount of audience falls off by 95 percent. Still, the inability of people to find you is not the only thing that matters here. Even those who don’t give up looking for you might develop a bad opinion of your blog if they can’t find you amongst the first several search results. To make the long story short, this is the classic example of the butterfly effect. The better the design, the better the SEO rank; the better the SEO rank, the more reputable your blog will seem.


More Success with Mobile Users


According to recent statistics, a greater number of people is currently browsing the internet through Android than through Windows. With this in mind, providing a better quality of service might be the right course of action. An infographic of Kissmetrics blog claims that less than 11 percent of all users expect their loading time to be slower on their mobile devices, while all the rest expect it to be faster or at least as quick as on the desktop. In other words, having a properly optimized website might improve your conversion rates amongst mobile users. This is particularly important seeing how the conversion rate amongst mobile users is still considerably lower than the one with desktop users.


Quality Content Invites More Shares


Some bloggers invest heavily in influencer marketing in order to have their content noticed. On the other hand, there’s definitely an easier way to get there. By making your content informative or interesting enough you may encourage your audience to share it on their own. Still, with 2 million pieces of content getting published online every day, it isn’t that easy to get noticed. For this, you need to fulfill three major goals. First, you need to be clear in the message you are trying to convey. Second, you need to have a valuable piece of knowledge and be able to support it with facts and numbers. Finally, this content needs to bring some sort of practical value to the reader.



It Automates Your Introduction Procedure


Even though the internet is a dynamic eco-system, the best thing about establishing a strong online presence is that your persona starts living a life of its own. One of the greatest benefits of making a blog lies in creating a great digital footprint that will be ready to introduce you and impress people even when you are not available. In other words, you pull this off properly the first time around and it keeps improving your image on its own.


In Conclusion


To sum it all up, a quality website allows people to find you much easier and have a much better first impression of you. While it is true that the number of online visitors is currently at its all-time high, making a name for yourself in the blogosphere is far from easy. Finally, making a solid blog isn’t just good for blogging. In a way, it also becomes a vital part of your portfolio, which is great no matter what you decide to dedicate yourself to in the future. All in all, the list of benefits that a high-quality website can bring you keeps going on and on.


"Bio: Helen Bradford is a literature and business enthusiast whose current interest is digital marketing, mostly SEO. Therefore, she works part-time as a consultant for renowned SEO company from Australia . She spends her spare time doing fitness and traveling."

Learning aout Metallic Bonding - Chemistry Revision

All elements want to gain a stable noble gas electronic configuration. In order to do so, they undergo chemical bonding either by sharing electrons or loosing and gaining electrons. When the elements share electrons they undergo Covalent Bonding and when they loose or gain electron they undergo Ionic Bonding. There is another type of bonding known as metallic bonding which is formed by electrostatic force of attraction between fixed positive charged ions and valence electrons. Metallic bonding is seen only in metals so it is important that we understand what are metal.

Metals and their Properties 

Metals are generally solid materials which are typically shiny, lustrous, ductile and a good conductor of electricity. Example: Aluminium (Al), Iron (Fe), Gold (Au).



Properties of Metals


Metals are good conductors of electricity


Image source: BBC.co.uk
In the structure of metals many atoms are arranged in layered forms. The electron of the higher energy shells of each atoms requires to be full in order to be in a balanced state. However, if the higher energy shells are not full ( example : lithium which has only 2 electron in the second shell and required number is 8) it delocalises. The delocalised electrons leave the atoms and form an electron sea which carry heat and electricity. So in metals, we have a series of positive ions with delocalised electrons holding the ions together by electrostatic attractions which is called : METALLIC BONDING.


Metals can be bent and hammered into different shapes.


Image source: slideshare.net
The atoms in a metal are arranged in layers so they can easily slide over each other and give metal the desired shape. On the other hand, alloys are mixture of two metals. When they enter the structure there are two different sizes of atoms present in the same structure . As a result, they become hard and it becomes difficult to slide the Atomic layer and give them the desired shape. The pure metals like gold, are very soft and it is difficult to make jewellery out of it as it can get damaged easily. So they are mixed with other metals and made alloy to make them harder.
Example : Gold alloys
Note: There is a specific type of alloy called shape memory alloys. They have a tendency to return back to their original shape even if the shape has been changed.
Example : Nitinol
They are used in dental braces to shape the teeth. They are stretched to form braces and fitted in the denture. After some time it returns back to its original shape giving the teeth its shape.

Metallic Bonding

We have already studied above that in a metal the atoms are arranged in layers. All of them have free electrons in their outer shells and tend to be delocalised as the higher energy shells are not full . These delocalised electrons form an electron sea and are attracted by strong electrostatic forces to positive atom ions. This electrostatic force of attraction that keep the metal intact in its shape, is called metallic bonding.Example : Iron (Fe)

Iron (Fe) Atomic Structure
Mahima Laroyia, is an Oxford Postgraduate in Integrative Biosciences who has more than 8 years of tutoring experience in tutoring students Maths and Sciences from KS2 up to A-levels. She specializes in providing custom and tailor made study materials to school students to make Maths and Sciences easier and fun .Find me at: www.expertguidance.co.uk

Learning about Covalent Bonding - Chemistry Revision

Chemical bonding is divided into three major categories- Ionic, Covalent and Metallic Bonding. Covalent bonding takes place between non metals and it involves sharing of electrons. Covalent bonding, which is also known as molecular bonding, is formed by the sharing of electron or electron pairs between the atoms. Electrons are also called bonding pairs here. They do not transfer electrons as seen in ionic bonds but share.

Image source: Khan Academy
When the atoms share electrons there is a stable balance of the attractive and repulsive forces. This bond is called a covalent bond and the two atoms bonded together are called covalent molecules. It is formed between the non-metal atoms.
Example – CO2


Image source : tutorvista.com
Since these atom share electrons and don't transfer so there is no free electron or ions present in the atoms. Hence they do not conduct any electricity. In the periodic table elements are arranged according to their Atomic number and the elements present in the same vertical column are said to belong to the same family so they have similar chemical properties. Some elements are stable by forming diatomic molecules while some are stable forming polyatomic molecules as shown in the diagram.


Image source: Chem.libretexts.org
Covalent compounds are either liquid or gasses so they have a very low melting or boiling point and they do not conduct electricity.
Example:

  • Carbon dioxide (CO2): The boiling point is -44 degrees and it doesn't conduct electricity.
  • Water (H2O): The melting point is 0 degrees and it doesn't conduct electricity.


Dot Cross Diagram of Covalent Molecules 

Water (H2O)

Image Source: bbc.co.uk

Hydrogen (H2)


Image Source: bbc.co.uk

Methane (CH4)
Image Source: bbc.co.uk

Chlorine (Cl2)


Image Source: bbc.co.uk

Properties of Covalent Bonding

On the basis of bonding and structure, the properties of covalent molecules can be explained like Low melting points, low boiling points and poor conductor of electricity. 

Low melting and boiling points

The intermolecular forces binding the two atoms are very weak in covalent bonding hence very low temperature is required to either melt or boil the molecule and separate the atoms. So they have a low melting and boiling points.

Non conductors

Covalent molecules share the electron with each other so there is no free electron present on the atoms hence they cannot conduct electricity.
Mahima Laroyia, is an Oxford Postgraduate in Integrative Biosciences who has more than 8 years of tutoring experience in tutoring students Maths and Sciences from KS2 up to A-levels. She specializes in providing custom and tailor made study materials to school students to make Maths and Sciences easier and fun.Find me at: www.expertguidance.co.uk

Learning about Ionic Bonding - Chemistry Revision

In order to gain full outershell atom looses, gains or share electron with another atom and takes part in chemical bonding. Chemical bonding is of three types-Ionic Bonding, Metallic Bonding and Covalent Bonding. Ionic bonding involves loosing and gaining electrons and it takes place between a metal and a non metal. Metallic bonding takes place within the metal and Covalent bonding takes place between non metals and it involves sharing of electrons. In this article we are focussing on Ionic bonding.

Ions 

To study ionic bonding in detail we need to be clear about the definition of an ion. Whenever atoms gain or loose electrons, electrically charged particles are formed which can be positive or negative. They are called ions and have the same electronic structure as noble gasses. Metals form positive ions and non metals form negative ions.

Formation of Ions

Ions are electrically charged particles which are formed when atom gain or loose electrons. Metal and non metal atoms go in opposite direction when they ionise. Metals – loose electrons in their highest energy level and become positively charged ions.
Example:

Sodium( Na+)


Image source : BBC.co.uk
In the figure above we can see that sodium has an electronic configuration of 2,8,1. Sodium atom looses an electrons and got a noble gas configuration of 2,8 and formed a positive sodium ions.

Lithium (Li+)

Image source : BBC.co.uk
In the figure above Lithium atom also looses an electron and becomes positively charge lithium ions. 

Non metals on the other hand form ions by gaining an electron in their outermost shell gaining negative charge and attain a noble gas configuration. 
Example:

Fluorine

Image source : BBC.co.uk

In the figure above fluorine atom has gained an electron in its outermost shell and formed F- ion.

Ionic bonding

Ionic bonding is a bonding formed between a metal and a non metal. In ionic bonding, metal looses and electron and forms negatively charge ions and non metal gains an electron and form negatively charged ions. The strong electrostatic force of attraction between positive and negative charged ions results in ionic bonding. 
Image source : slideshare.net

Example – Sodium(metal ) + Chlorine(non-metal) = Sodium Chloride (ionic compound)

In this process the metal atoms become positive ions and the non metal atoms become negative ions. Between the positive and the negative ions there is a strong electrostatic force of attraction called ionic bond.

Group 1 and Group 7

The elements in group 1 are known as alkali metal. They form ionic bond with non – metals . Their ions have a single positive charge .
Example : Na+
The elements of group 7 are called halogens . They form ionic compound when they react with metals and their ions have a single negative charge .
Example : Cl-

Dot and cross diagrams

Dot and cross diagrams represent the gain and loose of electrons from two atoms in order to form an ionic bond.

a) Sodium Chloride

Image courtesy: BBC.co.uk 
Sodium ion have a positive charge by loosing one electron represented by red dot. Whereas chloride ion has a negative charge as it gained an electron from sodium to make the complete outer shell like noble gases.

b) Magnesium Oxide
Image courtesy: BBC.co.uk 
Here magnesium ion has 2 positive charges as it has lost two electrons to oxygen atom and oxygen atom has formed oxide ion by gaining two electrons. 

Constructing Formula Of Ionic Compounds

The formula can be worked out easily if the ions in it are known. For example: the compound formed from Na+ and SO42- will have 2 Na+ ions to every one SO42- so that the overall compound is neural. Hence the formula : Na2SO4. Symbols and number shows the atom in the compounds. For example : ZnCO3 has one zinc atom and one Carbon atom bonded with three oxygen atom.

Mahima Laroyia, is an Oxford Postgraduate in Integrative Biosciences who has more than 8 years of tutoring experience in tutoring students Maths and Sciences from KS2 up to A-levels. She specializes in providing custom and tailor made study materials to school students to make Maths and Sciences easier and fun.Find me at: www.expertguidance.co.uk

Learning about Osmosis - Biology Revision

Plant and animal cells need water and essential nutrients to carry out their metabolic processes. The substance move in and out of the cells by Active Transport and Passive Transport. The movement of substance in and out of the cell is very crucial for various metabolic process like Photosynthesis, Respiration etc. Passive Transport takes place either by Diffusion or Osmosis. Osmosis is a special case of diffusion. 

The movement of water from a less concentrated (dilute) region to a more concentrated region through a semi permeable membrane is called Osmosis. A partially permeable membrane is something which allows some molecules to pass through it but not all. They just allow some selected molecules to cross the membrane. Example of partially permeable membrane are cell membrane or plasma membrane in cell.

Image source : pmgbiology.com
Here we can see a partially permeable membrane and as explained these membrane allow some molecules to pass through it. In this case, it allows water molecules to pass through it.


Process of Osmosis

Water molecules are present on both sides of the membrane but on the left hand side we have a lot of water molecules and we call this a dilute solution. On the right hand side we have fewer water molecules because we also have dissolved sucrose (sugar) in it, hence this solution is called a concentrated solution. Now according to the definition Osmosis is the movement of molecules from a less concentrated to a more concentrated region, so the water molecules should move from the left hand side to the right hand side in the diagram above. Cells contain a lot of dissolved molecules which mean they are relatively concentrated. This is proved when we place a cell in water. It is observed that the water molecules tend to travel inside the cell and it becomes swollen.

Image source: nevinerk.weebly.com
There are three types of solution depending on their concentration which decides the shape of the cell.

a) HYPERTONIC SOLUTION

Hypertonic solutions are those solution which has a relatively higher molecular concentration than the cell. In such cases the concentration of the cell becomes relatively lower than the solution so water tends to move outside the cell making it asmolysed or shrink.

b) ISOTONIC SOLUTION 

Isotonic solutions are those where the concentration of cell and water medium both are balanced or same. Such case results in movement of water molecule in and out of the cell uniformly and it results in Flaccid cell.

c) HYPOTONIC SOLUTION

The concentration of the solution is less than that of the cell. In this case water molecules move inside the cell making it Turgid.


Image source: slideshare.net
Mahima Laroyia, is an Oxford Postgraduate in Integrative Biosciences who has more than 8 years of tutoring experience in tutoring students Maths and Sciences from KS2 up to A-levels. She specializes in providing custom and tailor made study materials to school students to make Maths and Sciences easier and fun.Find me at: www.expertguidance.co.uk